Online shops
Web shops that sell to consumers, including systems such as WooCommerce, Shopify or custom solutions.
Accessibility (BFSG)
Accessible websites and apps under the BFSG
The German Accessibility Strengthening Act has applied since 28 June 2025. We audit your digital offering, fix issues and support you through to the accessibility statement.
Audit against WCAG 2.1 AA and EN 301 549
Implementation directly in your website or app
Accessibility statement included
Is your digital offering affected?
The law targets offerings for consumers. Typical cases:
Online bookings and contracts
Appointment booking, order flows and digital contract conclusion with consumers.
Consumer apps
Mobile apps through which consumers order or use services, for example in retail, transport or banking.
Other areas
For example telecommunications, e-books and passenger transport with online offerings.
Pure business-to-business offerings are generally not covered. Exceptions apply to micro-enterprises providing services (fewer than 10 employees and no more than EUR 2 million annual turnover or balance sheet total). We are happy to clarify whether you are affected in a call. This is not legal advice.
What accessibility means in practice
The requirements follow the EN 301 549 standard, which is based on WCAG 2.1 (level AA). Four principles stand behind it:
Perceivable
Content is accessible to everyone: alternative text for images, sufficient contrast, captions and scalable text.
Operable
All functions work with the keyboard, focus is visible, targets are large enough and time limits are controllable.
Understandable
Clear language, unambiguous labels, understandable error messages and a predictable structure.
Robust
Clean code that works reliably with screen readers and other assistive technologies.
From audit to statement
You decide how much to hand over: single steps or everything from one source.
Accessibility audit
We check your website or app automatically and manually (keyboard, screen reader) and summarise the results by priority.
Implementation
We fix the issues found directly in the code or in your system, such as WordPress, WooCommerce or custom software.
Accessible new build
We develop new websites and apps to be accessible from the start, with designs that consider contrast and usability.
Accessibility statement
We prepare the required statement including a feedback channel and document the status of your offering.
Ongoing support
New content and features can create new barriers. We check regularly and keep the status up to date.
How we proceed
Four steps from the first conversation to documented accessibility.
Step 1
Intro call
We clarify whether and how your offering is affected and which pages and functions are in scope.
Step 2
Audit
We check your offering and prepare an understandable report with priorities and effort.
Step 3
Implementation
We fix the issues in agreement with you and re-test the results.
Step 4
Statement and documentation
We publish the accessibility statement and hand over the documentation.
Accessibility from a developer’s view
We build websites, shops and apps ourselves and know where barriers arise and how to fix them cleanly.
Audit and fix in one hand
No report that gathers dust: on request we implement the corrections straight away.
Fits your technology
WordPress, WooCommerce, Next.js, Flutter or custom software: we work in the system you use.
Personal, from Kiel
Fixed contacts, clear language and on-site consulting in Kiel and Hamburg.
Frequently asked questions about accessibility
When does the BFSG apply?
The Accessibility Strengthening Act has applied since 28 June 2025 to new products and services within its scope. Transitional periods exist for some existing offerings.
Does my online shop have to be accessible?
If you sell to consumers and are not a micro-enterprise within the meaning of the law, generally yes. We are happy to check together how this applies to you.
What happens in case of violations?
The state market surveillance authorities can object to deficiencies and impose fines. Competitors and associations may also issue warnings. What matters is that you document your status and address deficiencies.
What is an accessibility statement?
A published statement about your offering: how accessible it is, which limitations exist and how users can report barriers. We prepare it for you.
How long does an audit take?
It depends on size and complexity. For a manageable website it is usually a few days, longer for shops and apps with many functions. We give an estimate in the intro call.